Projection Mapping – One of the Fastest Growing Tech Trends of the Year

Video Projection Mapping Trends
Projection Mapping is all over the lips of the A/V world, as it is one of the fastest growing tech trends. This technology has been emerging for some time; the most recognizable use would be the Madonna Superbowl Halftime show. If you have not experienced all that is projection mapping, I suggest you get on board as it is the future of A/V technology.

A quick synopsis of the technology: Projection mapping allows you to use virtually any object to turn it into a “screen”. Instead of using traditional lighting to create the look of a stage, projection mapping uses HD video, animation, motion graphics and images to turn a surface into a screen.  Whether your canvas is a building façade, car, or an object on stage – video can be projected without any loss of clarity.

How does it work? Projection mapping is a delicate balance of art and logistics. First, you will need your source materials that will be displayed. Projection mapping can use pre-produced or live video, static images, motion video, 3D animations, graphical sources like Power Point, and/or live feed from cameras (IMAG). Next, technicians scan the surface that will serve as the “screen” to create a digital, three-dimensional topographical model of the surface. The model is sent to a media server, which stores and manages the content before distributing it to the projectors. The projection surface’s size dictates the number of projectors that are needed; larger surface areas require more projectors to cover them. The art of this process includes a thoughtful, creative, integrated process that begins with storytelling, stagecraft and spectacle, and then uses the technology as a theatrical device.

Four Tips for Staying On Budget and Managing the Bottom Line:

  1. Time – Timing is essential to both sides of the process.  Last-minute details and/or changes all affect the bottom line.  A well planned and executed timeline will keep all parties on track for a successful show.
  2. Operational Survey – Do it right the first time!  Conducting a complete venue survey and thorough production site evaluation will ensure that the physical space you’re using is a known quantity.
  3. Digital Space – Clear guidelines and expectations for content are important for projection mapping producers.  Establishing a solid plan for content at the outset will go a long way toward keeping a project on budget.
  4. Managing Expectations – Talk with projection mapping producers about what can and can’t be done within budget.  Stretching the budget too far or producing a subpar presentation is a no-win situation for everyone. It is essential to clearly describe what kind of experience you want to create within your budget and be realistic about it.

Source: Red 7 Media


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