Projection Mapping – One of the Fastest Growing Tech Trends of the Year
A quick synopsis of the technology: Projection mapping allows you to use virtually any object to turn it into a “screen”. Instead of using traditional lighting to create the look of a stage, projection mapping uses HD video, animation, motion graphics and images to turn a surface into a screen. Whether your canvas is a building façade, car, or an object on stage – video can be projected without any loss of clarity.
How does it work? Projection mapping is a delicate balance of art and logistics. First, you will need your source materials that will be displayed. Projection mapping can use pre-produced or live video, static images, motion video, 3D animations, graphical sources like Power Point, and/or live feed from cameras (IMAG). Next, technicians scan the surface that will serve as the “screen” to create a digital, three-dimensional topographical model of the surface. The model is sent to a media server, which stores and manages the content before distributing it to the projectors. The projection surface’s size dictates the number of projectors that are needed; larger surface areas require more projectors to cover them. The art of this process includes a thoughtful, creative, integrated process that begins with storytelling, stagecraft and spectacle, and then uses the technology as a theatrical device.
Four Tips for Staying On Budget and Managing the Bottom Line:
- Time – Timing is essential to both sides of the process. Last-minute details and/or changes all affect the bottom line. A well planned and executed timeline will keep all parties on track for a successful show.
- Operational Survey – Do it right the first time! Conducting a complete venue survey and thorough production site evaluation will ensure that the physical space you’re using is a known quantity.
- Digital Space – Clear guidelines and expectations for content are important for projection mapping producers. Establishing a solid plan for content at the outset will go a long way toward keeping a project on budget.
- Managing Expectations – Talk with projection mapping producers about what can and can’t be done within budget. Stretching the budget too far or producing a subpar presentation is a no-win situation for everyone. It is essential to clearly describe what kind of experience you want to create within your budget and be realistic about it.
Source: Red 7 Media
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