Ruby Tuesday

ASE Group Tradeshow

Challenge/Opportunity:

Ruby Tuesday hired ASE Group in 2018. They needed a full-service partner to help them re-launch their annual General Manager’s Conference with only 5 months to plan and execute. Ruby Tuesday had not held a General Manager’s Conference in over 8 years. With a new leadership team in place, it was their opportunity to establish and build new relationships with General Managers and re-connect them to one another other and the brand. Historically, the leadership team had handled a significant part of the planning process while working for other companies, but they trusted ASE Group to become an extension of their team so they could focus on their restaurants.

Response/Solution:

ASE Group played an integral role in the success of this first conference. ASE Group sourced the perfect venue for the group, even with the short lead time. Through all of this, we handled the complete logistics for the team, shaping the agenda, managing registration for over 750 attendees, running the rooming assignments and overall list, and every aspect necessary to make this first meeting the best conference to date.

Outcome/Results:

By working together as one team and building a strong partnership, we were able to bring Ruby Tuesday’s vision to life. The success of this first conference partnership between Ruby Tuesday and ASE Group launched what will now be an annual meeting for their General Managers.