Bonnie Siegel – Founder and CEO

Bonnie Siegel

Bonnie Siegel founded ASE Group in 1988 with a singular vision: to disrupt the meeting planning industry by delivering meetings and events that also excel as marketing tools. She understood that a brand strategy focus creates impact far beyond typical meeting results—especially when combined with ASE Group’s unique expertise in the dynamic relationships between corporate/franchisor, attendee/franchisee and vendor partners.

Today, her innovative approach continues to benefit clients across a wide range of industries. Through speaking engagements and published articles, she continues to be an active thought leader in global business. Her firm excels at creative, strategy and logistics. And within ASE Group, she has assembled an experienced team of creative thinkers, brand strategists and hands-on tacticians who leverage her leadership to deliver measurably productive meetings and events.

Bonnie Siegel holds a dual master’s degree in International Public Policy and Public Administration from Binghamton University, New York. She is a Certified Meeting Professional (CMP) and has sat on multiple boards within and outside of her industry, as well as in the community. ASE Group maintains the National Women’s Business Enterprise Certification via the Women’s Business Enterprise (WBE), certifying it as a women-owned, operated and controlled business.