Creating Successful Sponsorships – Everyone Has a Seat at the Table

Extraordinary Events
Sponsor and Vendor contributions are pivotal to the success of meetings, conferences and events. Yes, everyone understands the importance of developing a sponsorship program that will attract sponsors to contribute and off-set the costs of their event; but after securing your sponsors what do you do with them?  Now-a-days sponsors are more invested in their ROI (or what ASE Group likes to call ROMI – Return On Meeting Investment) than just seeing their name printed in an attendee packet.

ASE Group has been developing sponsorship programs with our clients for over 20 years.  We have seen client’s sponsorship dollars grow by leaps and bounds because of the dedication ASE puts forth to attract, manage and recognize sponsors.  From the minute sponsors receive the branded/themed invitation to participate, and register on a “vendor specific” website they are put in the hands of our caring Sponsorship Coordinators.  We like to consider our Sponsorship Coordinators as “engineers” of sorts – they build the bridges that keep the sponsors connected and relevant to the process planning their involvement with the conference.

Every sponsorship program is different, but what remains consistent is what the sponsors “gets” for committing to their sponsorship level.  Yes, there is the standard recognition via give-aways but, is that the ROMI sponsors are looking for?  We have found that by giving sponsors direct access to the Corporate Team and “decision makers” is the golden ticket.  We have done this in the form of Vendor Round Tables where sponsors can sit down with Executive Leadership and get the face time they are craving.  As well as, Q & A’s, vendor exclusive special meal functions, and even pre-cocktail receptions for higher level sponsors will satiate the need for sponsors to feel appreciated and recognized for their contributions to the brand.

ASE Group specialize in Franchise, Retail and Dealer specific conferences, meetings and events we have invested a tremendous amount of time to dissect and analyze the relationships that play out between Vendor Partners, Corporate, and Franchisees/Attendees.  This relationship is best summarized as a triangular relationship.

ASE Group, Inc. Franchise Triangle

The Corporate Vision drives the call to action so that every attendee (sponsors included) leaves with a clear understanding of the strategy and the tools to achieve those objectives.

As a conference attendee every Franchisee must leave with the ability/tools to motivate their own teams, drive the brand’s growth, and build brand awareness.

Vendor Community (Sponsors) add to the success of any brand’s growth beyond just financial support.  ASE Group engages Vendors so they are compelled to contribute to the brand’s success and the overall growth of all the entities involved.

It is essential to remember no matter the level, every sponsor has a seat at the table.  Because your sponsor allocated funds to support your cause they deserve to be connected and have access to Corporate/Executive Team, Attendees and other sponsors within network.


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